• Our People

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    Professor Camilla Baasch Andersen

    Camilla is a Law Professor at the University of Western Australia, and is proud to collaborate with a multidisciplinary team across many areas of research. The projects she engages with spans disciplines within and beyond law to improve the transparency and understanding of documents through engaging visual imagery, while testing their efficacy, appropriateness and cost-effectiveness.

  • Engineering, Data Governance, and Legal Design

    Initial inspiration for the conception of Comic Contracts was found in engineering, as was our first ever attempt in the venture.

    Contracts:

    Publications:

    1. A graphic contract: Taking visualisation in contracting a step further. Keating, A. & Andersen, C. B., 2016, In: Journal of Strategic Contracting and Negotiation. 2, 1-2, p. 10–18 9 p.
    2. Improving Aurecon's Employment Contracts through Visualisation. Andersen, C. & McGuire, J., Nov 2019, The University of Western Australia Law Review, 46, 2, p. 218-236 18 p.
    3. Engineering Visual Contracts: Using If-Then Thinking to Develop Behavioral Drivers for Imaging. Andersen, C. & Keating, A., 21 Feb 2020, Journal of Open Access to Law, 8, 1 17 p.
    4. Musings on the legal comic book contract project and legal design thinking. Andersen, C., 30 Jun 2021, Journal of Graphic Novels and Comics. 12, 1, p. 39-45 7 p.
    5. Teaching Comic Book Contracting. Andersen, C., 7 Jul 2022, Design in Legal Education. Allbon, E. & Perry-Kessaris, A. (eds.). Routledge, p. 121-131 11 p.

  • Access to Justice

    A concept which extends across most visual contracts, the focus on access to justice has been championed on our team by:

    Contracts

    Publications

    1. Employment agreements in comic book form – what a difference cartoons make. Baasch Andersen, C. & De Rooy, R., 3 May 2022, Research Handbook on Contract Design. Corrales, M., Haapio, H. & Fenwick, M. (eds.). UK: Edward Elgar Publishing, p. 329-346 18 p.
    2. Facilitative contracts with visuals and comics: access to justice and steps for the future. Baasch Andersen, C. & Lee, S-H., 3 May 2022, Research Handbook on Contract Design. Corrales, M., Haapio, H. & Fenwick, M. (eds.). UK: Edward Elgar Publishing, p. 315-328 14 p.
    3. Making Contracts Readable — Developing Contracts in Comic Book Form. Baasch Andersen, C. & Corner, P., 2022, In: Transnational Commercial Law Review. 1, 2, 24 p.

    Other

  • Media, Communications and Applied Visuals

    Communication, culture, and narratives are central to our projects. Our Media, Comms and Visuals team has focused on comic contracts within broader cultural and narrative contexts, which has brought forth an industry niche in the development of visuals to improve legal understanding and engagement. Since our 2017 inception, Stuart Medley has led the Applied Comics for Law ThinkTank.

    Publications:

    1. Reading Comic Contracts through/within the Circuit of Culture. Maras, S. & Baasch Andersen, C., 14 Sept 2023.
    2. Development of a visual data storytelling framework. Zhang, Y., 2023
    3. Medley & Andersen Graphic Horizons (forthcoming)
    4. Click here to see the Medley & Mutard UWA special edition comic.

  • Finance and Financial Literacy

    From economy to finance and psychology, investigations and project input on finance have proven significant to the project.

    Our team includes:

    Contracts

    Bank West (note: sadly, this award winning project was taken down due to the need for text-to-speech functionality).

    Publications

    1. Assessing the efficacy of visual contracts: an empirical study of transaction costs. Zan, K., Baasch Andersen, C. & Toohey, L., 2023, In: Applied Economics. 55, 40, p. 4712-4726 15 p.
    2. Financial literacy mediates the effect between verbal intelligence and financial anxiety. Gignac, G. E., Gerrans, P. & Andersen, C. B., Mar 2023, In: Personality and Individual Differences. 203, 112025.
    3. Legal Design de Bankwest Cuentas de Transacción Fácil: Presentación del Producto [Translated title of the contribution: Legal Design of the Bankwest Easy Transaction Account: Product Schedule]. Baasch Andersen, C., 2022, LEGAL DESIGN : La clave para disrumpir la profesión legal, los negocios y el sector público. Tafur, K. & Martins, M. (eds.).

  • Psychology

    The psychological aspects, behavioural drivers, and motivational aspects of visual contract are always relevant. Specific expertise and insight is explored on our team by:

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    Emeritus Prof. Romola Bucks

    Helen Hall

    Click here for Helen's USC Profile.

    Contracts:

    Publications:

    1. Evaluating consent processes within a longitudinal cohort study: text-based vs visual consent at the Raine Study. Cayley, G., Wood, D., Abdul, S., Lloyd, R., Andersen, C. B., De Paolis, M. Bloomer, A., Appleyard, J., Wilkinson, R., Bucks, R. S. (2026).Ethics & Behavior, 1–17. https://doi.org/10.1080/10508422.2026.2680945

  • Philosophy

    Our research extends into the philosophical field – especially concerning the nature of consent, and the exploration of how visual contracts bridge the gap between informed consent and “true” consent.

    Publications:

    1. What Does Actual Contractual Consent Have to do with it? Contemplating interdisciplinary dichotomies of “consent” in law and philosophy and the need to rethink what consent should look like in legal documents. Andreotta A., Baasch Andersen, C., Kirkham, N. (2026) International Journal of Commerce and Contracting (In Publication).
    2. The Potential of Medical Consent Contracts Using Visuals. Kirkham, N. & Baasch Andersen, C., 19 Mar 2020, In: American Journal of Biomedical Science & Research. 8, 3, p. 165-166.

  • Legal Interpretation of Images and Emojis

    Law has begun to take imagery seriously in recent years, and we have started researching the legal interpretative angles on this.

    Publications:

    1. A Thumbs Up for Emojis in Contracting and Legal Communication. Andersen, C., Bromberg, M. & Pendl, M., May 2026, In: The Transatlantic Law Journal. 2026, 3, p. 152-158.
    2. Forthcoming: Reasonable Person interpetation of imagery in law (Coventry/Andersen)

  • Transparent Law as a Marketing Tool

    After the Bankwest PDS documents were introduced in 2021, it became apparent that the visual legal instruments had a strong marketing purpose. Since then we have been exploring marketing aspects of our contracts with:  

    Publications:

  • Visual Medical and Legal Documents

    Our work has been developed for informed consent in the field of both medical research and treatments.

    Contracts:

    Publications:

    Design and evaluation of a visual genomic explainer: a mixed-methods study. Butler, G., Andersen, C. B., Buttery, J., Gupta, A., Martyn, M. M., Stark, Z., Wilkins, E., Jayasinghe, K., Quinlan, C. Arch Dis Child. 2025 Jan 24;110(2):151-157. doi: 10.1136/archdischild-2024-327650.

  • Procurement

    Publications:

    1. A Roadmap to Simplify Procurement? The Potential of Visual Contracting in Australian and Danish Systems. Andhov, M., Baasch Andersen, Camilla., Hebbard, T., Public Procurement Law Review (2025) Vol 34, p47-72.

  • Children and the Law

    Contracts:

    Cockburn Toy Library
    Mission Australia

    Publications:

    Translating Traditional Contracts into Comic Contracts for Kids: The Initial Data from the Cockburn Toy Library Comic Contract. Baasch Andersen, C. & Barker, R., 1 Jul 2025, Tradução em Revista, 38, 1, p. 31 30 p.

  • Illustrators

    The development of a new industry niche for graphic art in creating comics for law has generated much attention in the field of visual arts.

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    Coventry Comics

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    Molly McCutcheon

  • Research Assistants

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    Kel Yates

    Camilla's Project Manager at UWA Law School

    Reach out to Kel via email.

    Tessa Horrocks

    Josef

    Priya

  • We are grateful to our sponsors, without whom we could not carry out such important research – Thank you!

    Our UWA Grants are listed below:

    • UWA Grant 2025/GR001118 Visual Data Sharing Contracts for DPIRD Extrata
    • UWA Grant 2024/GR000026 Developing and testing visual contracts and terms for RUAH, using comic contracting tools
    • UWA Grant 2023/GR000567 Developing and testing visual contracts for Hipages, using comic contracting tools
    • UWA Grant 2022/GR001662 Developing Medical Genomics Report Explainers using comic book UWA Grant contracting concepts
    • UWA Grant 2022/GR000347 Further developing and testing visual informed consent forms for Mission Australia's Liverpool Mental Health Family Support Service (LMHFSS)
    • UWA Grant 2022/GR000001 Developing a visual contract for American Express - the “Plan It” T&Cs
    • UWA Grant 2021/GR000947 Developing and testing visual contracts for use in traumatic situations
    • UWA Grant 2019/RA/1/2835/4 Continuing Comic Book Contracting in AURECON
    • UWA Grant 2018/RA/1/1795/3 Advancing Comic Contracts in Banking
    • UWA Grant 2017/RA/1/2835/3 Advancing Comic Book Contracts - Focus on Employment Contracts for Employers who are People with Disabilities or their Family Members Privately Employing their own Support workers
    • UWA Grant 2017/RA/1/2835/3 Advancing Comic Book Contracts (Aurecon Australasia Pty Ltd)
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