Seven West Media & News Corp - March 2021

Bankwest engaged Comic Book Contracts to test a new style of visual terms and conditions for their Easy Transaction Account. Paul Vivian, Bankwest's chief customer officer stated that a vast number of customers do not engage with the legal contracts when starting up a new banking product: "The visual T&Cs project allowed us to reimagine how critical information is presented to customers in a far more simple, friendly and engaging way to support them in improving their financial wellbeing.”

Seven West Media and News Corp reported on the efficacy of visual contracting in relation to customer engagement and understanding of banking products. The articles, printed under twenty nine of the media giants mast heads, with a potential audience reach of 2,846,000, discuss issues surrounding the presentation of critical information to customers and the need for clear, friendly and engaging means of communication.

Our own Dr Andersen states in her interview, “Our research has shown that people are far more likely to engage with the comic contracts than the text-based terms, and research in psychology shows that images help people to associate and remember things better,” continuing with, “Through a tool like comic imagery, we can make contracts what they were meant to be: accessible and clear frameworks for contractual collaboration – working together, with shared understanding, and no hidden fine print.”

Find the full articles at any of the links below.